Get ready for a game-changer in the streaming world—Apple TV and Peacock are joining forces in a groundbreaking bundle deal, and it’s about to shake up how you watch your favorite shows and live events. But here’s where it gets controversial: Is this partnership a win-win for viewers, or just a strategic move to dominate the crowded streaming market? Let’s dive in.
Starting Monday, October 20, just in time for the NBA season tip-off on NBC and Peacock, the Apple TV and Peacock Bundle will offer two subscription tiers: $14.99 per month for Apple TV and Peacock Premium, or $19.99 for Apple TV and Peacock Premium Plus. That’s a 30% discount compared to subscribing to each service separately (Apple TV: $12.99/month, Peacock Premium: $10.99/month, Peacock Premium Plus: $16.99/month). And this is the part most people miss: Apple One subscribers can snag Peacock Premium Plus at a 35% discount, marking the first time Apple One perks extend beyond the Apple ecosystem.
But that’s not all—this deal goes beyond cost savings. Both platforms will cross-promote each other’s content, giving viewers a taste of what they’re missing. Apple TV users will get up to three episodes of Peacock hits like Bel-Air, Twisted Metal, and Happy’s Place, while Peacock subscribers can sample Apple TV originals like Palm Royale, Stick, and Slow Horses. It’s a smart move to lure viewers into subscribing to both services.
Here’s the kicker: While Peacock leans heavily into live sports, events, and NBC/Bravo content, Apple TV focuses on premium, HBO-style original programming. Together, they’re pitching themselves as the ultimate entertainment combo. Matt Strauss, chairman of NBCUniversal Media Group, calls it a “perfect combination of entertainment,” while Apple’s Oliver Schusser promises a “simple and seamless experience.” But is it too good to be true?
Controversial question: Are these bundles truly benefiting consumers, or are they just locking us into more subscriptions? Let’s not forget, both Apple and NBCUniversal were initially hesitant to partner up after launching their streaming services in 2019 and 2020. Peacock only recently teamed up with Walmart, Amazon, and Google, while Apple rebranded Apple TV+ to Apple TV and partnered with Amazon Prime Video and Chase. Could this sudden shift signal desperation in a saturated market?
Ben Stiller, whose show Severance streams on Apple TV, told THR he’s “selfishly” excited for more viewers. But what about you? Are you ready to commit to yet another bundle, or is this just another ploy to keep you hooked? Let us know in the comments—we’re curious to hear your take!
